- 目錄
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第1篇crm項目總監(jiān)崗位職責 第2篇crm項目主管崗位職責
第1篇 crm項目總監(jiān)崗位職責
崗位職責:
1, 根據(jù)能動英語加盟店日常業(yè)務管理及總部對加盟店日常支持管理的要求,梳理需求
2, 負責組織項目團隊
3,負責組織平臺開發(fā)搭建,后續(xù)維護優(yōu)化
任職資格:
1, 統(tǒng)招本科,it相關專業(yè)
2, 有成功的相關項目經(jīng)驗
3, 熟悉教育行業(yè),及門店日常經(jīng)營流程
4, 熟悉教育行業(yè)crm系統(tǒng)第三方廠商,熟悉目前的發(fā)展現(xiàn)狀
第2篇 crm項目主管崗位職責
crm運營專員/主管-項目管理 bestseller 綾致時裝(天津)有限公司,bestseller,only,天津綾致時裝,綾致時裝,綾致時裝有限公司,綾致 roles and responsibilities
? brand crm routine operation, including
1. daily retail/customer service problem solving
2. regular data capture, analysis and report making
3. temporary data requirements
4. sms or edm setting and sending;
5. edm monthly report making
? crm program operation:
1. assist in crm program setting and management (such as vip day, wechat pay activities)
2. program execution and both internal and external communication (crm/retail/tech/vendors)
3. result tracking and analysis, generate and gather suggestions for optimization
? brand campaign operation (promotion or on-sale):
1. edm & sms strategy setting and content sending
2. coupon and promotion rules setting
3. pre-campaign historical data collection and analysis
4. during campaign problem solving
5. data collection and analysis, report sending
? final objective is to increase:
5. vip customer base
6. conversion rate
7. basket size
8. shopping frequency
requirements
? bachelor degree or above, preferred business analysis related major
? 1-3 years working experience on crm marketing
? previous experience in project/campaign execution and management